Digitalpreservation of cultural heritage and artworks has become a common hot research area both in cultural and scientific communities all over the world, and it is an important part of the development of culture innovation and culture industry of our country as well. In order to get a better digital preservation of Foshan Shiwan Ceramic Art, which is among the first batch of nationalclass nonmaterial cultural heritage objects in China, the process of 3D scanning of reflective ceramic surfaces with noncontact optical 3D scanning equipmentis discussed. In addition, methods for acquiring and restoring surface textures were also studied, which allowed fullreconstruction and preservation of cultural heritage object. Finally, a way to promote cultural heritage content digitally is also proposed, and a practical example is given.